De schaduw van de fles
De schaduw van de fles - Jenevermuseum , Hasselt
The exhibition ‘De schaduw van de fles’ shows how popular media managed to convince a mass audience in the fight against alcohol abuse. In addition, it exposes an extensive and largely unknown visual archive that bears witness to an early attempt at behavioral change. The visual strategies of that time prove surprisingly relevant and shed new light on our own media culture. The struggle for attention, persuasion, and the steering of behavior is older than we think. Several Vliegende Bladen from the Boekentoren collection are on display.
Curious?
You can visit 'De schaduw van de fles' from the 6th of June until januari 3rd 2027 at the Jenevermuseum in Hasselt.